Home and Garden Businesses – Take Control of Your Marketing

Home and Garden Businesses – Take Control of Your Marketing

The home and garden industry is poised to explode over the coming years. Brands are stepping up from what used to be traditional brick-and-mortar retail outlets, adopting the newer opportunities which come via an all-encompassing digital platform. Digitization and modern technologies, like website personalization techniques, play a significant role in this. Many of the larger players in the home business space have already jumped on the bandwagon, while smaller companies are scrambling to figure out how they will remain relevant in a world where they are quickly becoming dinosaurs. This article will discuss some of the things in the industry that could spell trouble for the small businesses that get left in the dust.


The internet has been blamed for many things, but one thing that is starting to get a lot of attention is website personalization. Most large brands are already taking advantage of it, but the smaller, boutique-style home companies are starting to catch up, which is bound to change in the future. It is a huge marketing technique that requires some serious development skills and is not easy to master. Still, if done correctly, it can catapult any company into direct competition with its big-name competition. One way of doing this is by taking advantage of website personalization, which is often offered as a service by companies offering high-end goods and services.


Another pro tip for home and garden brands is the integration of social media into their online strategy. Facebook, Twitter, and Pinterest are just some of the many social media websites which offer users the opportunity to share pictures and stories with friends and family. With such sites as Twitter, Google+ and Facebook recently surpassed 500 million active users. There is no telling how far these sites can go. If your company uses these platforms to communicate with customers or prospects, you should definitely consider incorporating them into your marketing plan. It’s free, easy to do, and can really boost your brand’s reputation within communities, leading to sales and publicity.


There are other ways to promote your business and increase awareness of your products and services without taking full advantage of social media. One option is to create your own social media profiles on Facebook and Twitter, which will allow you to connect directly with your potential customer base. Facebook and Twitter are excellent platforms for creating a buzz about new products and specials, and even fan pages that can help you spread the word further. Creating a Facebook fan page will allow you to put in information about the nature of your business, post photos, and videos, and even upload audio files for people to listen to. If you have a decent-sized following, you could really benefit from using social media for your home business.


One last suggestion for home and garden brands is to consider website personalization. Basically, this involves customizing your website to make it more appealing to your customers. This can be done with logo designs, color schemes, fonts, and even photo images. Website personalization can help you brand yourself as an expert in your field so that your potential buyers will feel more confident in dealing with you.


There are many benefits to website customization. First, it allows you to make yourself less generic and more attractive to your target market. By making yourself more personal and less like everything else, you will automatically appeal to more potential buyers. For instance, if you are selling houseplants, you should try to use plants with names and different colors that reflect those characteristics. This will immediately distinguish you from other dealers who may be selling the same kinds of plants, just with different packaging and maybe a fancy logo.


A final pro tip for home and garden brands is never to discount the importance of retail signage. People don’t always see what they’re buying, which could mean a lot of money spent on advertising. Even if you are selling your own products, you should still put your business name and a phone number where people can contact you. This will allow you to easily sell any specials or new products that you may have and will allow you to get any questions answered if anyone is confused by your products. Plus, it will attract customers to come in more often to check out what you have to offer!


Your home and garden business can be highly successful with the right marketing strategy. To make yours stand out from the rest, you have to customize your website so that it is truly unique. By putting yourself in your customer’s shoes, you will be able to figure out what would drive them to buy from you and how you can better cater to their needs. Branding yourself as a knowledgeable and helpful dealer will also help you to build up your credibility. Now go and take action because a successful home and garden business is only as good as its owner.

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