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how to protect your search engine ranking


Tips to Improve Your Website's SEO Ranking - A Digital Marketing ...

How to protect your search engine ranking

Your website rankings on search engines should be a vital element of your overall website marketing campaign if you want your online shoping website to both succeed and stand out from the crowd.

Today we are going to take a look at how you can improve your ranking on major search engines such as Google, without falling into the trap of unwittingly using fraudulent methods to improve your ranking.

Simply put, your websites link popularity is based mostly on the quality of the sites you have connected to by using both inward and outward going links.

It was Google who first pioneered this criterion for assigning website ranking many years ago. Since then, virtually all other search engines like Yahoo and Microsoft, for example, utilize the same principles in one way or the other.

Before we start, however, a little word of warning: Be extremely careful how you go about finding suitable sites to link to, as Google frequently imposes penalties on sites that have linked to other websites solely to boost link popularity artificially.

So with the above in mind, remember, never connect to any website which has no relevance as to the content of your own website. As if you do you will, like many other sites, lose what link popularity you ever had in the first place.

Another useful form of practice to adhere to is once you have connected to another website through an outward link, go back to that site regularly and ensure that the connection is still active and is not dormant; Once again if search engines notice you have inactive websites linking to yours then you will be penalized.

Before we go any further, it may be worthwhile to see just how search engines work.

All search engine follow more or less the same principles. They all search through billions of web pages using search engine bots more commonly known as spiders, all of them programmed to download web pages in an attempt to find links, which will connect them to different webpages or websites.

Once the spider has discovered the information it was looking for it will then enter the data it has found into a structured database, called an "index".

The data contained within this index will include specific vital signals including the topic of each page, along with the keywords contained within that page; Next, the spider will return and determine the freshness of the page, i.e. when it was last updated and is the content relevant to the website.

Authors note: The previous paragraph should be a signal to you just how important it is to only link to sites related to your own.

We have above, briefly touched on the subject of how important using credible keywords within the content of your website is. However, do not fall into the trap of overstuffing your content with too many keywords, an act which Google calls "Keyword Stuffing', or improper "keyphrase density".

Of course, if your website falls into  the worldwide eCommerce or online retail shopping category, then you want to insert specific keywords about online shopping, keywords such as "Bargains," online shopping," "Top Deals," etc. spring to mind, however, ensure you keep the ratio of your keywords to the actual document down, or the major search engines will accuse you of artificially boosting your page once again penalizing you for the infraction.

Rule of thumb, try and keep your keywords out of at least half the sentences of your webpage topic, and you will not go far wrong.

The importance of sitemaps

It would seem that these modern-day search engines are so automated that they will, without any help find your website along with all the pages you have worked so hard on for so long without any further assistance; however, this assumption, an assumption made by so many webmasters is in fact, truly wrong.

Yes, indeed these wonders of the modern-day internet do still require a little help from us minions, help in the form of a sitemap, much the same as regular retail stores especially shopping centres have at the entrance of all their units, a simple map which directs you to the section of the store you are trying to locate. 

Simply put, a search engine or google sitemap, contains a list of URL's which in turn directs the search engine deep into the interior of your website, where it will find information which it would have typically not been able to see, without the aid of the map, and if the map is constructed correctly it will, in turn, help the website to load much faster than without.

Formats for different sitemaps do vary however, if you are submitting a sitemap to Google search engines, and your website is on the large size, then it is advisable to submit the website using an XML format.

An example of a google XML sitemap URL is the full website URL followed by /XML.sitemap and can be submitted using the "Google Search Console" app, previously known as "Google Webmaster Tools". There is, of course, no cost for this service, so make good use of it.

There are of course other things you can do to both protect and improve your search engine rankings, but the best advice I can give can be summed up in just one word "Perseverance," it does like most things take time, however, in the end, the pride you feel when seeing your website appearing in front of you on your computer screen after just typing in its name is brilliant and so worthwhile.

Well folks, I have come to the end of this short narrative, and I thank you all for taking the time to read it. It would also be remiss of me not to thank my hosts BargainBrute.Com, America's favorite place to shop online for giving me the platform to write on.

So on behalf of the Vandergraph family, and every employee at Bargainbrute.com, together we thank you for shopping with us.

Kind Regards,

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