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popular search engines are not the future

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     There are many ways to increase your presence online, but in 2019 the biggest benefits will come to you and your website through social media.  Many are beginning to think of social media channels as the next great Popular Search Engines.  If you think about it, social media channnels like Facebook, Pinterest, and Linkedin have many things Popular Search Engines do not.
     Popular Search Engines are very old school.  You put a word or phrase in the search box and the return is a mix of matches that are part of a manipulation called search engine optimization.  People and companies pay others to optimize their websites, articles, and pictures so that they get returned at the top of Popular Search Engine results.  Are you getting the best match with the most accurate information for your needs, or just the best paid for optimized result?  Who knows.
Each of the social media channels have a search box where you can enter a word or phrase and get back results.  The results on social media tend to be more recent and usually are a cumulation of the thoughts and opinions of other people regarding the topic you are searching for.  Yes you have to wade through some personal opinion etc, but that is not all bad.  Social media is a daily accumulation of information and opinions from people like you and me, and not information being fed to us by a rules engine that can be manipulated by the latest Search Engine Optimization trick.
     Test the waters.  Search for the same identicle phrase on a popular search engine, and then search for that same phrase on you favorite social media channel.  I assume what you will find will probably surprise you.  Popular search engine results tend to be ads, or paid for spots at the top.  This is becoming more and more true as the focus of these companies becomes advertising revenue.  What you will probably find on the Social media channel results is information about your phrase with public opinion from recent engagement with that topic.  Personally, the latter would better meet my needs.  I like the thought of my fellow citizen building a profile around each topic and then informing my based on their recent experience.  This approach will work for any topic or knowledge point.  Since amazing people every day are speaking up and building the information stored by each of the Social media platforms, their value add to your life increases every minute.  As that value builds we may see the value add of the old school search engine decrease.  Is social media the next great OZ?  Could be that it already is.
     CLICK HERE for an amazing Shopping Experience



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