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History of Macy’s

Bargain City Shopper

Hi and welcome to you all for another short narrative in which we will explore the history of the iconic Macy’s Department Store—paying particular attention to its historical heritage and its brave decision to include online shopping to savvy American consumers. They are, like most people worldwide, switching over to online shopping in their droves.

However, first just a couple of words about our sponsors, “bargainBrute.com,” which has also become one of America’s online retail shopping outlet favorites in much less time than Macy’s. Why is this, as just like Macy’s was when they first started were and still is an American run retail online business, which over time have not changed their belief in real family virtues, something which shines through when you ever speak to any of their team members when contacting their legendary friendly customer service agents.

Authors note The Bottom line, if you want a real quality bargain, then BargainBrute will source it and deliver it to your home directly from one of the 97 warehouses they have built around the American mainland. Please pop over and give them a try and find out why Americans have made them their favorite place to shop online.

OK, on with our story.

Gone are the days when a sizeable traditional brick-and-mortar department store could sit on their laurels and await the American “Bargain City Shopper” to come to them and spend their hard-earned cash without really attempting to reward them in any way. Although it has to be said the annual Macy’s parade held every year in Manhattan on “Thanksgiving Day” has, since its conception, signaled the start of the annual Christmas retail season and is rather fun to watch. Still, I am sorry, even this is not quite enough.

However, and thankfully, the directorship of Macy’s has, at last, realized that many Americans have switched to online shopping. As a result, although their revenues were still relatively high when compared to other retail retailers, they had dropped over the past few years, mainly due to the above switch to online shopping, which Macy’s was very slow to realize.

However, after many soul searching for enticing the American “Bargain City Shopper” to spend with them, the time had come for change. Like most traditional brick-and-mortar retailers, they too at last added online shopping into their portfolio.

Authors note: Do not think that Macy’s were on their final legs before adding online shopping into their retail setup as in 2018, they still were regarded as the world’s largest department store, and in terms of actual retail sales, they generated annual revenue of over twenty billion dollars, so it is of no small wonder that back in 2017 they ranked it as the worlds leading retailers.

OK, now that we have seen why Macy’s added online retail to their setup. Let’s look at the beginnings of the relationship between the “American Bargain City Shopper” and the Iconic department store, Macy’s.

The Iconic Macy’s owe their existence to “Rowland Hussey Macy,” who opened four retail stores specializing in the selling of dry goods, all of which opened up between 1843 – 1855. For many years, one of these would become the iconic Macy flagship store in downtown Haverville, originally constructed to serve the large mill factory employees working there at the time. However, Macy apparently did not do his homework well enough, and they all failed, closing down in 1855.

However, our intrepid future retail Magnette learned from his mistakes and moved to New York quickly after 1958. He named his new enterprise “R. H. Macy & Co”  and situated it on the now-famous Sixth Avenue between 13th and 14th street.

Other business leaders of the time laughed at where Macy had located his dry goods outlet as all other dry goods retail outlets were more than two miles away. Still, he persevered even though his first daily takings were dismal, amounting to just  $11.08, approximately just under $350.00 in today’s money.

However, being an incurable romantic, he took solace in remembering his old sailing days when he was a boy serving on a whaling ship just off the Nantucket coastline. He had apparently never forgotten his friends, and after getting together with them one night, they decided to reopen the store using the tattoo he had done on his forearm of a star while serving on the “Emily Morgan,” the whaler he worked on as the shop’s logo.

Authors note: Macy, after this meeting with his old friends, had a grand reopening just a few weeks later. An opening geared around the star log, the opening was a great success, and the star was to remain as the Macy’s logo until today.

After this grand opening, there was nothing to stop Macy. He began to snap up buildings on either side of him as they become available, which allowed him to connect all the buildings. In time, it also allowed him to open up more departments within the now-massive store and sell multitudes of stock, including clothing fashions and hardware. You name it. He sold it. However, he did not forget his roots, and even today, although management has changed often, there is a special department set aside for the sale of “Dry-Goods.”

Bargain City Shopper

 

 

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